Looking For Impact? This Job’s For You
Join a market leader in the Shopify ecosystem and help shape the future of online retail.
Vitals is an all-in-one Shopify app that 150+ million shoppers interact with every month across 30,000+ stores worldwide. We’ve earned a great 4.9/5 rating (with thousands of glowing reviews) on the Shopify App Store, placing us in the top 0.1% of 13,000+ Shopify apps.
As a profitable, bootstrapped startup, we focus solely on delivering value to our merchants – no vanity projects or red tape, just a laser focus on building products that drive results. At the same time, we move quickly and value high-energy, action-oriented leaders who thrive in ambiguity and love to get things done.
If you’re an experienced Product Manager with Shopify expertise, a strong technical background, and the ability to prototype AI-driven solutions, this role is for you.
Why you should join us
Thrive in the Shopify ecosystem: Be part of a team that’s building one of the most popular apps on Shopify. Your work will directly influence the success of tens of thousands of e-commerce businesses.
Remote-first flexibility: Work from anywhere (EMEA time zone preferred) with 100% remote forever.
Bootstrapped & stable: Join a profitable startup with real customers and steady growth. No external investors means we prioritize product quality and user happiness above all else.
AI-driven culture: Use AI tools not just in engineering, but in product discovery, fast prototyping, and customer insights. We encourage experimentation with new AI-driven workflows to accelerate innovation.
Direct impact & ownership: Small, agile team where transparency, ownership, and diversity are valued. Your decisions will directly shape product features used by millions of people worldwide.
What you will be doing (Responsibilities)
Drive product strategy for major initiatives: Partner with leadership to define vision for specific product areas and deliver results at scale.
Prototype AI-powered solutions: Use your technical background and AI tools to quickly create prototypes, test them with users, and iterate fast.
Customer-first discovery: Run weekly customer interviews, analyze quantitative and qualitative data, and identify opportunities to solve real problems at scale.
Prioritize with impact: Lead prioritization across multiple initiatives, ensuring clarity and focus.
Collaborate with engineering & design: Partner closely with technical teams, speaking their language and accelerating delivery through clear, outcome-based thinking.
Champion product excellence: Ensure solutions are not just functional but delightful, maintaining Vitals’ reputation as one of the most loved apps in the Shopify ecosystem.
What we’re looking for (Requirements)
Proven senior-level product management: 5+ years shipping digital products in e-commerce or SaaS, with at least 2+ years in the Shopify ecosystem.
Shopify experience (MANDATORY): Direct PM/builder experience either at Shopify Inc. OR as a PM of a Shopify App. Running a Shopify store, doing agency work for stores, or any merchant-side experience alone does NOT qualify.
Technical acumen: You can partner with engineering effectively, understand technical constraints, and use lightweight tools to test and validate product ideas quickly.
Hands-on AI builder: You actively use AI tools every day. You write your own PRDs, build your own clickable prototypes, ship internal tools & skills, and run discovery yourself.
Analytical & user-focused: Strong ability to work with data and customer insights to guide prioritization and decision-making.
Strategic & executional balance: You can zoom out to set vision and zoom in to solve detailed problems.
Excellent communicator: Able to clearly express product ideas across teams, with structured writing and storytelling.
Team leadership: Experience managing and mentoring Product Managers, fostering collaboration, and scaling product teams in a startup environment.
Startup mindset: High energy, bias towards action, and the ability to thrive in a fast-paced, evolving environment with limited structure.
Bonus points
Prior experience launching or scaling Shopify apps.
Experience building AI-driven consumer or SaaS products.
Strong UI/UX sense with the ability to sketch or prototype interfaces.
Familiarity with Shape Up or other outcome-based product development frameworks.
What we offer
Competitive compensation: We reward top talent with competitive pay.
Remote work, always: Freedom to work from anywhere in the world. We trust you to get work done in the environment that suits you best. (Our team currently operates around EMEA time zones for collaboration.)
Growth & learning: Work on a product at a massive scale using the latest tech. Experiment with AI-driven tools, push your product craft, and grow alongside a world-class team.
Impactful work: Your contributions directly shape the product and user experience for thousands of merchants and millions of shoppers.
Supportive culture: Join a team that values transparency, ownership, and work-life balance. We celebrate diversity and believe in empowering every member.
Ready to join us?
If you’re a proactive Senior Product Manager who excels in a startup environment, loves leading and mentoring other PMs, and thrives at the intersection of Shopify, engineering, and AI innovation, we’d love to hear from you!
Let’s build the future of e-commerce together.
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