Looking for impact? This job's for you
Vitals is a market leader in the Shopify ecosystem.
Every month, over 150 million shoppers use our tools on more than 30,000 stores worldwide. Our all-in-one app helps merchants increase sales and grow their stores by optimizing every step of the purchase flow. Our app has an excellent score of 4.9/5 out of 2,500+ reviews on the Shopify App Store.
We're also 100% bootstrapped and profitable. That means no investors to impress, just merchants to serve. No fluff. No politics. All action.
We're looking for a Full-Stack Performance Marketer, someone who owns paid acquisition end-to-end across Meta, TikTok, Google, Reddit and beyond, ships the creatives that fuel those campaigns, builds the landing pages that convert them, and tracks every dollar in and out.
About the Role
As our Full-Stack Performance Marketer, you'll take full ownership of paid acquisition at Vitals across every channel that earns its budget: Meta, TikTok, Google, Reddit, and whatever comes next. You won't be waiting on a designer, a copywriter, a developer, or an analyst. You'll spin up the ad, build the creative, write the copy, ship the landing page, wire the tracking, read the numbers, and do it all again, faster, the next day.
Your mission: turn paid into a reliable growth engine through ruthless creative velocity, sharp landing page testing, and obsessive measurement.
You'll work closely with product and leadership to align paid acquisition with business goals.
What you'll do
You'll own paid acquisition end-to-end. Key responsibilities include:
Own and scale all paid channels: Meta, TikTok, Google, Reddit, and any other channel that earns its budget.
Build and ship creatives at high volume: static, motion, UGC-style, founder-led, talking head. Hundreds of variations per quarter.
Design and ship landing pages with different hooks, angles, audiences, and offers. Test messaging the same way you test ads.
Wire up tracking that tells the truth: pixels, server-side events (Meta CAPI, TikTok Events API), UTMs, GTM, attribution windows, post-purchase surveys.
Build full-funnel strategies across prospecting, retargeting, and conversion-focused campaigns.
Run structured experiments at high velocity: A/B tests on creatives, audiences, offers, and landing pages.
Continuously optimize for CPA, ROAS, LTV, and payback period across every channel.
Manage and allocate significant monthly ad budgets with confidence and discipline.
Build clear reporting and dashboards to communicate performance and insights across channels.
Stay ahead of platform changes, tracking updates, and best practices.
Document learnings and create playbooks so the wins compound.
What we're looking for
This role is for someone who treats paid as a craft and refuses to outsource any part of it.
5+ years of hands-on experience running paid ads at scale across at least two major channels.
Proven track record managing significant budgets and driving profitable growth.
Has personally produced creatives that converted: static, video, UGC. You don't brief out, you build out.
Can ship landing pages without engineering help (mostly Webflow).
Comfortable wiring up tracking end-to-end: GA4, Meta CAPI, TikTok Events API, GTM, server-side tags, UTMs.
Deep understanding of paid mechanics: bidding, learning phase, creative testing, audiences, attribution.
Extremely data-driven: decisions backed by numbers, not opinions.
Creative-minded: knows performance comes from great creatives and clear landing pages, not just targeting.
Comfortable moving fast, testing often, and iterating aggressively. Volume is part of the job.
Strong ownership mindset: treats the ad account like it's your own business.
Experience in Shopify, SaaS, or ecommerce is a strong plus.
What We Offer
100% remote forever, work from anywhere that works for you
Competitive pay, aligned with senior expertise and performance
Full ownership of paid acquisition at a profitable, fast-growing company
Freedom to test, iterate, and scale without bureaucracy
Direct impact on Vitals growth, used by 30,000+ merchants worldwide
A team that moves fast, ships often, and cares about results
A stable, profitable company with freedom and focus
Ready to Join Us?
If paid is your craft, performance is your language, and you want full ownership of a meaningful growth engine (creatives, landing pages, tracking, and all), this is your seat.
Join Vitals and help thousands of merchants grow their stores.
Let's build the future of ecommerce together 🚀
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