Comprehensive knowledge or Federal. DoD and club policies. requirements. administrative practices and procedures related to the planning. budgeting. scheduling and coordinating of installation club systems. social and recreational programs and the efficient operation and utilization or facilities and equipment. Skill in negotiating major program issues and operational requirements with personnel inside and outside the Navy and local installation. community organizations and patrons. Knowledge and skill in directing the application of club management principles. concepts and methodology to a variety of conventional and unusually difficult and complex assignments involving the full range or club social and recreational activities including operations and maintenance. financial management. assignment utilization. facility improvements. management-patron relations and merchandize and equipment management. Knowledge of proper military protocol and decorum extended to general officers. commanders. their guests and dignitaries. Knowledge of audit procedures: financial planning and management; food and beverage controls and accountability; and how inventory controls are developed. implemented and analyzed for their effectiveness. Knowledge of quality of food and beverage preparation, presentation and storage co develop and supervise an effective. attractive preparation presentation sanitary food and beverage program targeted to the specific markets serviced by each club in the system. This knowledge requires an extensive understanding of food beverage menu development. catering. tastes. habits and preferences of each segment of the market. i.e. junior enlisted personnel/senior officers. military retirees. etc. Knowledge of marketing techniques and demographic data to determine the installation's market. develop programs which appeal to the market and to create innovative. dynamic promotions and advertisements to support these programs. Knowledge of key military and civilian (Local National. APF and NAF) personnel regulations. procedures and policies to direct staff. Ability co communicate effectively. both orally and in writing. This is necessary to effectively present important information such as financial and operating data. to a varied audience (e.g. Commander. subordinates and membership).