In order to qualify, you must meet the specialized experience requirements described in the Office of Personnel Management (OPM) Group Standard for Administrative & Management Positions. SPECIALIZED EXPERIENCE: Applicants must have at least one year of specialized experience equivalent to the GS-13 level (or other equivalent pay systems) in federal service which equipped the applicant with the particular knowledge, skills and abilities (KSA's) to perform successfully the duties of the position. Specialized experience is experience which may have been gained while ensuring effective marketing media operations support is provided for major programs of national scope, interest and significance or major segments of critical programs and justifying, defending or negotiating while representing an organization in obtaining or committing resources. To view qualifying educational requirements, click on the following link: https://www.opm.gov/policy-data-oversight/classification-qualifications/general-schedule-qualification-standards/1100/general-business-and-industry-series-1101b/ KNOWLEDGE, SKILLS AND ABILITIES (KSAs): Your qualifications will be evaluated on the basis of your level of knowledge, skills, abilities and/or competencies in the following areas: 1. Knowledge of the policies, principles, concepts, guidance, procedures, techniques and methodologies pertaining to Marketing Media Operations. 2. Knowledge of mission, roles, functions, organizational structures and operations to provide command/department level staff guidance and/or Marketing Media Operations. 3. Ability to plan, organize and direct the functions and supervise, mentor, motivate and appraise the staff of an organization through subordinate supervisors. 4. Ability to analyze, plan and adjust work operations of subordinate organizational segments to meet program requirements and objectives within available resources. 5. Knowledge of and senior-level experience in directing national advertising strategies, creative development, media buying and/or benchmarking, activation and partnerships. 6. Ability to communicate both orally and in writing. PART-TIME OR UNPAID EXPERIENCE: Credit will be given for appropriate unpaid and or part-time work. You must clearly identify the duties and responsibilities in each position held and the total number of hours per week. VOLUNTEER WORK EXPERIENCE: Refers to paid and unpaid experience, including volunteer work done through National Service Programs (i.e., Peace Corps, AmeriCorps) and other organizations (e.g., professional; philanthropic; religious; spiritual; community; student and social). Volunteer work helps build critical competencies, knowledge and skills that can provide valuable training and experience that translates directly to paid employment. You will receive credit for all qualifying experience, including volunteer experience.