Digital Marketing Manager
Wish You Were Here Group
Location: TBD
Employment Type: Full-Time
About Wish You Were Here Group
Wish You Were Here Group is an internationally recognized hospitality company behind some of the industryâs most celebrated restaurants, cafés and lifestyle destinations.
Our brands create memorable experiences through exceptional hospitality, design, food and culture. As we continue to expand across the United States and internationally, weâre looking for an ambitious digital leader to build the next chapter of our digital growth.
The Opportunity
We are seeking an experienced Digital Marketing Manager to lead the digital marketing strategy across our entire portfolio of brands.
Reporting directly to senior leadership, this role will own our digital ecosystemâfrom paid media and CRM to websites, SEO, analytics, reservations, online ordering and guest acquisition.
Youâll work alongside our Senior Marketing Manager, Social Media Manager, creative team, agency partners and restaurant leadership to develop digital strategies that drive measurable revenue growth while maintaining the premium positioning of each brand.
This is a highly strategic, commercially focused leadership role suited to someone who loves combining creativity, technology and data to build best-in-class hospitality brands.
Key Responsibilities
Digital Strategy & Growth
Develop and execute the Group-wide digital marketing strategy across all brands.
Drive guest acquisition, retention and lifetime value.
Build annual digital marketing plans aligned with business objectives.
Identify emerging digital trends, technologies and opportunities.
Develop scalable systems to support future openings and expansion.
Paid Media
Lead all paid advertising including:
Meta
YouTube
TikTok
Display & Remarketing
Responsibilities include:
Budget planning
Campaign strategy
Audience development
Creative testing
Conversion optimisation
Attribution modelling
Performance reporting
Own KPIs including:
ROAS
CAC
CPM
CPC
Conversion Rate
Revenue Generated
Website & SEO
Own the digital experience across every Wish You Were Here Group website.
Responsibilities include:
Website strategy
UX optimisation
Conversion optimisation
Local SEO
Technical SEO
Landing page creation
Online booking optimisation
Speed and performance improvements
Work closely with designers and developers to continually improve the customer journey.
CRM & Email Marketing
Lead all customer lifecycle marketing including:
Guest acquisition
Welcome journeys
Loyalty campaigns
Birthday campaigns
VIP communications
Win-back campaigns
Automated guest journeys
Database segmentation
Personalised marketing
Increase customer retention through sophisticated lifecycle marketing.
OpenTable & Uber Eats Performance
Own the digital growth strategy for our exclusive third-party partners:
OpenTable
Reservation optimisation
Profile management
Featured experiences
Promotional campaigns
Guest acquisition initiatives
Analytics and reporting
Uber Eats
Marketplace optimisation
Sponsored listings
Promotional campaigns
Photography optimisation
Menu performance
Delivery growth strategies
Customer acquisition
Sales reporting
Partner directly with OpenTable and Uber Eats account teams to maximise visibility and revenue opportunities.
Analytics & Business Intelligence
Develop meaningful reporting that helps leadership make better business decisions.
Track:
Digital revenue
Website traffic
Customer acquisition
Campaign performance
Booking conversions
Online ordering performance
Email marketing
Paid media
Customer retention
Create weekly, monthly and quarterly executive dashboards with clear recommendations.
Marketing Technology & AI
Evaluate and implement new marketing technology including:
AI tools
Marketing automation
CRM improvements
Attribution software
Reporting platforms
Audience insights
Workflow automation
Constantly seek efficiencies that improve performance while reducing manual work.
Leadership
Collaborate closely with:
Senior Marketing Manager
Social Media Manager
Creative partners
Photographers
Videographers
Designers
Developers
Restaurant General Managers
Operations
Ownership
Help establish digital marketing best practices across the entire organisation while mentoring future members of the digital team.
Qualifications
4+ years in digital marketing with increasing leadership responsibility.
Multi-location hospitality, restaurant or lifestyle brand experience preferred
Proven success managing significant paid media budgets.
Expertise in Google Ads, Meta Ads Manager, GA4 and Looker Studio (or equivalent reporting platforms).
Deep understanding of SEO, CRO and customer acquisition.
Experience with CRM and lifecycle marketing platforms.
Strong commercial and analytical mindset with the ability to translate data into action.
Exceptional project management and stakeholder communication skills.
Comfortable managing multiple brands and priorities in a fast-paced environment.
What Success Looks Like
Within your first 12 months, you will:
Increase direct reservations and online orders across the portfolio.
Improve return on paid advertising investment.
Grow customer databases and increase repeat visitation.
Enhance website conversion rates and organic search performance.
Strengthen OpenTable and Uber Eats performance through strategic optimisation.
Build scalable digital systems that support future restaurant openings.
Deliver measurable growth in digital revenue while preserving the unique identity of each brand.
Why Join Wish You Were Here Group?
This is an opportunity to shape the digital future of one of hospitalityâs most ambitious and design-driven companies.
Youâll work across an exciting portfolio of brands, collaborate with an entrepreneurial leadership team, and have the freedom to build innovative digital strategies that create lasting business impact.
If youâre passionate about hospitality, obsessed with performance marketing, and excited by the challenge of building world-class brands, weâd love to hear from you.
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