<p>
<strong>Headquarters:</strong> Remote
<br /><strong>URL:</strong> <a href="https://weworkremotely.com">https://weworkremotely.com</a>
</p>
<p>About the Role</p>
<p>We’re looking for a hands-on GTM + GA4 expert to audit, fix, and fully own our tracking setup across a custom-built platform. You’ll be working directly with a custom-coded environment and expected to bring precision, clarity, and clean data.</p>
<p>If you love making messy tracking setups bulletproof, you’ll enjoy this.</p>
<p>What You’ll Do</p>
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<p>Audit our current tracking setup and identify gaps across the full funnel</p>
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<p>Configure end-to-end tracking from landing page → key conversions</p>
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<p>Set up and validate two core conversion events for purchases.</p>
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<p>Implement everything via Google Tag Manager (client-side only)</p>
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<p>Capture and pass user data securely for Enhanced Conversions</p>
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<p>Ensure clean data flow between GTM, GA4, and Google Ads</p>
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<p>QA everything so we can trust the data fully<br><br></p>
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</ul>
<p>Requirements</p>
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<p>Proven experience implementing GTM + GA4 on custom-built websites</p>
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<p>Strong understanding of the dataLayer and event architecture</p>
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<p>Hands-on experience with Enhanced Conversions</p>
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<p>Experience debugging and validating tracking across tools</p>
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<p>Ability to work independently and communicate clearly on what’s broken and how you fixed it<br><br></p>
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</ul>
<p>Nice to Have</p>
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<p>Experience working with marketplaces or two-sided platforms</p>
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<p>Familiarity with subscription funnels and payment tracking</p>
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<p>Experience improving attribution accuracy for paid ads<br><br></p>
</li>
</ul>
<p>Engagement Details</p>
<ul>
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<p>Hourly contract</p>
</li>
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<p>Flexible hours, async-friendly</p>
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<p>Potential for ongoing work if it’s a great fit</p>
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</ul>
<p> </p>
<p><strong>To apply:</strong> <a href="https://weworkremotely.com/remote-jobs/we-work-remotely-digital-analytics-engineer-ga4-gtm">https://weworkremotely.com/remote-jobs/we-work-remotely-digital-analytics-engineer-ga4-gtm</a></p>