Headquarters: Warszawa
Viseven Group is a leading global B2B MarTech service provider, empowering Pharma and LifeScience companies since 2009. Our mission is to drive digital transformation and excellence, offering comprehensive end-to-end software and digital marketing services tailored to the pharmaceutical industry. The company's solutions, products, and services are actively used by the top 100 Pharma and Life Science companies.At Viseven, our rapidly growing team boasts over 700 highly skilled professionals, including experts in development, design, business analysis, project management, delivery, sales, marketing, and customer success.With a global footprint in more than 30 countries across the US, LATAM, Europe, and APAC, and physical offices in Ukraine, Poland, Estonia, India, and the US, we are well-positioned to serve our diverse clientele.Join us and become part of a pioneering team dedicated to shaping the future of digital transformation in Pharma and Life Sciences across more than 50 countries around the globe.Responsibilities:
- Translating industry trends into Viseven's strategic positioning and product roadmap influence.
- Translating product capabilities into business outcomes our clients care about.
- Collaborate with cross-functional teams, including product, sales, delivery, and digital, to develop and execute effective marketing campaigns.
- Building and maintaining business decks, competitive battle cards, objection handling frameworks, and differentiation narratives.
- Positioning product bundles and pricing tiers for different buyer segments.
- Developing buyer persona frameworks for multi-stakeholder pharma decisions.
- Defining GTM strategy for new product launches, platform expansions, and market entry (geographic or vertical).
- Building relationships with key opinion leaders, industry analysts, and pharma marketing executives.
- Supporting RFP/tender responses with strategic positioning.
- Analyze marketing campaign results and make recommendations for future marketing strategies.
Requirements:
- Proven experience as a Product Marketing Manager in B2B (life sciences/pharma/biotech).
- Strong understanding of ICP definition, customer segmentation, and Jobs-to-Be-Done frameworks.
- Competitive positioning experience with measurable impact on win rates or deal velocity
- Ability to translate customer, market, and competitive insights into clear product positioning and value propositions.
- Product launch or GTM execution in B2B enterprise or mid-market segments
- Experience working with brand, content, and demand teams to ensure consistent messaging across all touchpoints.
- Hands-on experience leading go-to-market strategies for new products, features, or market expansions.
- Strong understanding of the full B2B funnel (MQL, SQL, pipeline, revenue) and PMM’s role in revenue growth.
- Experience coordinating cross-functional launch efforts with Product, Sales, Marketing, and Customer Success teams.
- Data-driven mindset with the ability to turn insights into clear recommendations and actions.