Stio® is an omni-channel mountain brand that designs, develops and sells beautiful, functional, and innovative apparel, footwear and other accessories infused with the soul of the mountain lifestyle. With headquarters in Jackson, Wyoming, Stio draws inspiration from the surrounding Teton Range and offers product via Stio.com, catalog, B2B and its Mountain Studio® retail locations.
We live and love mountain life, and as such see ourselves as caretakers of the resources that provide it. We are proud partners of Protect Our Winters and the Conservation Alliance among many other organizations. We have a strong preferred materials platform, use Bluesign® approved textiles wherever possible, audit our supply chains for best practices, and operate our workplaces responsibly.
We think that outside is the best side and that you can't improve on nature. It's good for mind, body and soul, and it's our responsibility to help enable access for all people, regardless of race, gender, beliefs, background or ability. We strive for inclusion at Stio and in our local and national communities.
YOUR ROLE
The Art Director, Brand & Concepts is responsible for shaping how Stio looks and feels across every touchpoint from seasonal campaigns and product launches to brand identity, packaging, retail environments, and events. This role partners closely with the Associate Creative Director to develop and execute brand and seasonal product marketing creative that is visually distinctive, emotionally resonant, and deeply rooted in mountain life.
This is a role for a creative who brings both a strong conceptual point of view and the executional range to bring ideas to life at a high level. Someone who can pitch a campaign concept to senior leadership just as confidently as they can translate it into a finished asset, and who is equally at home on location, art directing lifestyle photo and video productions alongside photographers, stylists, filmmakers, models, and athletes.
Your Responsibilities
- Brand Creative & Identity
- Own and evolve Stio's visual identity across brand guidelines, logo systems, typography, color, and design standards
- Develop and maintain brand creative systems that ensure consistency across all channels while leaving room for freshness and evolution
- Bring a strong point of view to every project â knowing how to make work that feels distinctly Stio, not just on-trend
- Campaign Concepting
- Lead creative concepting for seasonal campaigns and product launches in partnership with the Associate Creative Director
- Translate brand strategy and seasonal briefs into compelling visual concepts â from mood boards and visual frameworks through final execution
- Pitch creative ideas to senior leadership with confidence, clarity, and a compelling narrative
- Balance brand-building ambition with commercial effectiveness and channel realities
- Packaging & Collateral
- Art direct and execute packaging design across product categories, ensuring consistency with brand identity
- Develop brand collateral, hang tags, labels, and print materials that reflect Stio's quality standards and aesthetic
- New Stores & Events
- Partner with retail and marketing teams to develop creative for new Mountain Studio store openings, in-store environments, and brand events
- Bring cohesive visual storytelling to physical brand moments â from signage and fixtures to event graphics and experiential touch points
- Video & Storyboarding
- Develop storyboards and visual treatments for video and motion creative in support of campaign concepts
- Collaborate with production partners and internal stakeholders to bring video creative to life on-brand and on-brief
- Cross-Functional Collaboration
- Work closely with Brand Marketing, Digital, E-commerce, Product, and Retail teams to ensure creative consistency across all channels
- Contribute to creative briefs, reviews, and feedback processes â elevating work through clear direction and high craft standards
- Mentor and provide creative direction to internal designers and senior designers
- Manage and direct freelancers, external designers, and creative partners as needed
- 7+ years of experience in art direction or graphic design, with a portfolio spanning brand campaigns, identity, and digital creative
- Experience at a consumer brand in outdoor, apparel, activewear, lifestyle, or adjacent categories
- Strong visual instincts and a clear, differentiated point of view. You know the difference between work that's good and work that's great
- Experience art directing lifestyle photo and video productions on-location leading shoots alongside photographers, stylists, filmmakers, models, and athletes making clear, confident creative decisions in a fast-moving environment
- Proven ability to concept and lead campaigns from brief through final delivery
- Confident and compelling when presenting creative to senior stakeholders. You can tell the story of your work
- Sharp sense for copy and messaging; you understand how words and visuals work together
- Experienced in storyboarding and developing visual treatments for video and motion content
- Deep understanding of typography, layout, photography, design systems, and brand expression across print and digital
- Demonstrated ability to provide direction and constructive feedback to designers at varying skill levels, with a collaborative mentorship style
- Proficient in Adobe Creative Suite (Illustrator, Photoshop, InDesign) and Figma; comfortable with evolving AI creative tools
- Highly organized, self-directed, and energized by building creative in a fast-moving, collaborative environment
- Authentically connected to mountain lifestyle, outdoor culture, and the values that drive the Stio brand
- Commitment to our company mission, vision, and values
- Must be able to work in a stationary position 75% of the work day
- Medical, Dental Vision plans
- Company Paid Long Term Disability
- Employee Assistance Programs
- 401k with Match
- Generous paid time off policies
- Gear test, perks and more
- Must be able and willing to travel up to 4-6 weeks per year
This job description is not necessarily an exhaustive list of all responsibilities, skills, duties, requirements, efforts, or working conditions associated with the job. While this is intended to be an accurate reflection of the current job, we reserve the right to revise the job or to require that other or different tasks be performed. Stio is an equal opportunity employer of all qualified individuals, including minorities, BIPOC, LGBTQ+, veterans & individuals with disabilities.
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