- Partnerships with record labels, distributors, and music publishers: We’ll develop new products for artists and fans through upfront agreements, not by asking for forgiveness later.
- Choice in participation: We recognize there’s a wide range of views on use of generative music tools within the artistic community. Therefore, artists and rightsholders will choose if and how to participate to ensure the use of AI tools aligns with the values of the people behind the music.
- Fair compensation and new revenue: We will build products that create wholly new revenue streams for rightsholders, artists, and songwriters, ensuring they are properly compensated for uses of their work and transparently credited for their contributions.
- Artist-fan connection: AI tools we develop will not replace human artistry. They will give artists new ways to be creative and connect with fans. We will leverage our role as the place where more than 700 million people already come to listen to music every month to ensure that generative AI deepens artist-fan connections.