The best B2B technology companies already know that founder- and executive-led content is one of the strongest pipeline channels there is. What holds them back is the doing: positioning is fuzzy, the right angle is hard to find, time is scarce, and staying consistent over months is harder still. Closing that gap – building the go-to-market foundation and turning a busy expert's knowledge into content that actually moves their business – is what you'll do.
As a B2B Growth Marketer, you'll own part of the growth motion for a portfolio of clients: from go-to-market strategy and positioning, to a running LinkedIn engine, to the content itself. Think of it as several jobs in one: strategist, sharp copywriter, organized project manager, and trusted customer-success partner. You'll sit close to founders and executives, pull the expertise out of their heads, and turn it into positioning, systems, and content that sound unmistakably like them and earn them the right attention.
And yes – you essentially get paid to learn from successful founders and executives every week.
Tasks
Here's what owning that looks like day to day:
Go-To-Market, Positioning & Messaging Setup
Open every engagement by building the foundation for a successful go-to-market motion:
- Segment the client's market and define their Ideal Customer Profile (ICP) – the targeting framework that guides all go-to-market activities.
- Develop a positioning & messaging strategy that makes the client easy to remember and easy to buy.
- Create internal and external alignment on the strategy, delivered as a GTM activities & strategy alignment document, a market segmentation & ICP definition, and a positioning & messaging framework.
LinkedIn Go-To-Market Engine
Set up the strategy and infrastructure for a best-in-class, people-led LinkedIn motion that grows authority, builds trust and education with the audience, and attracts inbound opportunities:
- Build a bespoke LinkedIn content strategy that ties the LinkedIn motion to business goals – with a strong content narrative, thought-leadership positioning, and clear content pillars that ensure consistency and relevance.
- Stand up a structured content operations system covering content creation, approval, distribution, and repurposing.
- Optimize LinkedIn profiles so they build trust and convert visitors.
- Automate LinkedIn ICP network expansion as well as the capturing, enrichment, and connecting of profile engagers.
- Set up and manage LinkedIn Thought Leader Ads to amplify the best-performing content directly to the client's ICP – extending reach and demand beyond the organic network.
The Content Engine
- Run bi-weekly content calls to draw out each client's expertise, stories, and point of view as raw input for ideas.
- Turn those calls into clear content outlines, then write content that carries their ideas, attracts the people they want to reach, supports their business goals, and reads as if they wrote it themselves.
Client Success & Project Ownership
- Keep communication smooth and timelines on track across every account you run.
- Build monthly performance reports so clients always know how their content – and their pipeline – is developing.
You won't be starting cold – you'll work from proven frameworks, internal playbooks, and a team that has built this kind of engine many times over.
Requirements
You'll thrive in this role if you bring:
- Hands-on B2B marketing experience across positioning, messaging, and ICP definition – you know how to turn strategy into something a revenue team can actually use.
- Excellent writing and communication in both German and English.
- Genuinely strong copywriting – you can make an expert sound like the best version of themselves.
- Comfort with LinkedIn as a go-to-market channel, including content operations, automation tooling (network expansion, engagement capture, enrichment), and paid amplification via Thought Leader Ads.
- A highly organized way of working, comfortable juggling many accounts and moving pieces at once.
- Natural curiosity – happy to dig into any industry or topic.
- Sharp research habits, building real understanding before you write.
- A detail-oriented mindset with high standards for quality.
- Grounded confidence – self-assurance that's based on real competence and therefore doesn't need any show or exaggeration, and can say "I don't know" while still coming across as poised.
Benefits
- Building and co-shaping DACH's leading Pipeline, Sales & HubSpot agency
- Working with a manageable number of focused clients (4–6 simultaneously)
- Positioning as a specialist expert in the B2B sales landscape
- 90% remote work and fast decision-making processes
- Performance-based compensation based on results
- Professional development budget of up to 5,000 CHF annually
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