Digital Content & AI Automation Manager

Secure Every Identity, from AI to Human

Identity is the key to unlocking the potential of AI. Okta secures AI by building the trusted, neutral infrastructure that enables organizations to safely embrace this new era. This work requires a relentless drive to solve complex challenges with real-world stakes. We are looking for builders and owners who operate with speed and urgency and execute with excellence.

This is an opportunity to do career-defining work. We're all in on this mission. If you are too, let's talk.

Role Summary

We’re looking for a Digital Content & AI Automation Manager to lead our transition to 'Vibe Marketing.' Inspired by the shift toward Vibe Coding, we want to bridge the gap between creative intent and digital execution. You’ll move Okta away from manual tickets and rigid CMS forms toward an agentic, self-service model—building the tools that allow marketers to describe a goal in natural language and see it manifest across our digital ecosystem.

This is a test, learn, build, iterate role. You aren't just managing a stack; you’re building an autonomous engine that empowers every marketer to be a creator.

What You’ll Actually Do

• Build the "Vibe Marketing" tools: Create the workflows and agentic layers that allow non-technical stakeholders to manage and scale digital content across its entire lifecycle using natural language and AI assistance.
• Develop Agentic Support Models: Prototype and deploy AI agents that act as "co-pilots" for Marketing Managers—handling everything from automated tagging and metadata to complex distribution across our headless ecosystem.
• Architect Self-Service Systems: Reduce the "time-to-live" by building modular, reusable content structures that agents can manipulate, moving us beyond the constraints of traditional platforms like Adobe Experience Manager.
• Operate Like a Lab: Run rapid experiments with emerging AI tools and automation platforms. Build scrappy prototypes—not just strategy decks—to prove that "vibe-based" creation works at enterprise scale.
• Partner Across Teams: Bridge the gap between "what if" and "here’s how," working with Marketing, Engineering, and Digital teams to turn agentic concepts into production-ready workflows.

What We’re Looking For

• The "Vibe" Mindset: You understand the shift from "doing the work" to "directing the agents." You’ve followed the Vibe Coding movement and are itching to apply it to Marketing Tech.
• 4–8 Years of Experience: You’ve seen the limitations of legacy CMS architectures and are ready to bypass those bottlenecks by building a modern, agent-led content supply chain.
• Hands-on AI & Automation: You don't just prompt; you build. You have experience with APIs, MCP, LLM orchestration, and connecting tools to create seamless loops.
• Technical Fluency: You aren't a full-stack engineer, but you understand how to navigate enterprise complexity—you're comfortable with structured content, and the logic of how data flows between a headless CMS, an LLM, and the front-end.

#LI - Hybrid

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Below is the annual base salary range for candidates located in California (excluding San Francisco Bay Area), Colorado, Illinois, New York and Washington. Your actual base salary will depend on factors such as your skills, qualifications, experience, and work location. In addition, Okta offers equity (where applicable), bonus, and benefits, including health, dental and vision insurance, 401(k), flexible spending account, and paid leave (including PTO and parental leave) in accordance with our applicable plans and policies. To learn more about our Total Rewards program please visit: https://rewards.okta.com/us.

Below is the annual salary range for candidates located in Canada. Your actual salary will depend on factors such as your skills, qualifications, and experience. In addition, Okta offers equity (where applicable), bonus, and benefits, including health, dental, and vision insurance, RRSP with a match, healthcare spending, telemedicine, and paid leave (including PTO and parental leave) in accordance with our applicable plans and policies. To learn more about our Total Rewards program, please visit: https://rewards.okta.com/can.

The Okta Experience

• Supporting Your Well-Being
• Driving Social Impact
• Developing Talent and Fostering Connection + Community

We are intentional about connection. Our global community, spanning over 20 offices worldwide, is united by a drive to innovate. Your journey begins with an immersive, in-person onboarding experience designed to accelerate your impact and connect you to our mission and team from day one.

Okta is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, ancestry, marital status, age, physical or mental disability, or status as a protected veteran. We also consider for employment qualified applicants with arrest and convictions records, consistent with applicable laws.

If reasonable accommodation is needed to complete any part of the job application, interview process, or onboarding please use this Form to request an accommodation.

Notice for New York City Applicants & Employees: Okta may use Automated Employment Decision Tools (AEDT), as defined by New York City Local Law 144, that use artificial intelligence, machine learning, or other automated processes to assist in our recruitment and hiring process. In accordance with NYC Local Law 144, if you are an applicant or employee residing in New York City, please click here to view our full NYC AEDT Notice.

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