Headquarters: Portland, ME
URL: https://northspore.com/
POSITION OVERVIEW
We're looking for a Head of Marketing to be the steward of our brand as we enter our next phase of growth. This is a brand-first leadership role — focused on how North Spore shows up in the world, how customers experience us, and how we deepen the love and loyalty that have made us the category leader. You'll lead brand, creative, content, community, and the campaign calendar that brings our products and promotions to life across every channel, partnering closely with the CEO, Director of Ecommerce, and the broader leadership team.
As Head of Marketing, you'll set the creative and brand vision for North Spore and bring it to life across every customer touchpoint — from packaging and retail displays to organic social, YouTube, our website, and the experiences that turn first-time growers into lifelong mushroom enthusiasts.
This is a senior leadership role focused on brand strategy, storytelling, creative excellence, community, and owning the marketing calendar. You'll be accountable for what North Spore stands for, how it feels, and how that translates into deeper customer relationships, stronger word of mouth, and a brand that continues to define the category.
This is a full-time role and can be remote or in-person.
KEY RESPONSIBILITIES
1. Brand, Creative & Storytelling
- Own the North Spore brand end-to-end — positioning, messaging, voice, and visual identity — and evolve it as we grow into new categories, audiences, and channels.
- Set the creative vision and ensure it shows up consistently and in a compelling manner across the website, packaging, paid creative, organic content, retail displays, and educational materials.
- Lead the creative team to produce content that is distinctive, on-brand, and category-leading.
- Combine qualitative insight (customer feedback, creator learnings, brand POV) with performance signals to guide creative iteration and storytelling that resonates.
2. Campaign Calendar, Promotions & Product Launches
- Own the full marketing campaign calendar — including seasonal moments, promotions, focused product pushes, and brand campaigns — and ensure it ladders up to a coherent annual brand and revenue narrative.
- Lead end-to-end strategy and execution of new product and sub-brand launches across the North Spore portfolio, ensuring each one strengthens the master brand and lands with impact across DTC, Amazon, and retail.
- Partner with E-commerce and Growth to translate the marketing calendar into great work across every channel — from site and email to paid and retail.
3. Organic Channels, Content & Community
- Own all organic channels end-to-end — including YouTube, organic social (TikTok, Instagram, etc.), blog, and other owned content surfaces — setting the strategy, editorial direction, and performance bar across each one.
- Make North Spore the place people go to learn, get inspired, and become part of something bigger — building on our reputation as the most trusted teacher in mushroom cultivation.
- Build and scale the community engine — UGC, creator, affiliate, and ambassador programs (via the Community Manager) — that turns customers into advocates and grows brand visibility through love, not just spend.
- Develop community-led growth loops rooted in education and inspiration, cultivating an army of super-fans across different customer segments.
4. Customer Experience Across DTC, Retail & In-Store
- Ensure a cohesive, premium brand experience across every channel — DTC, Amazon, and retail — so a customer who meets us on a shelf has the same feeling as one who meets us on YouTube.
- Own the in-store brand experience — packaging, displays, and educational materials — partnering with retail sales to drive sell-through and execute co-marketing with key accounts.
- Hold the bar on how the brand shows up across the website and other owned surfaces, partnering with e-commerce on merchandising, storytelling, and on-site experience.
5. Team Leadership & Operations
- Build and lead a high-performance brand, creative, content, and community team — with clear goals, accountability, and creative operating rhythms.
- Partner closely with the CEO and Director of Ecommerce ensure brand and growth work as one system.
- Build systems and processes that allow creative quality and brand consistency to scale.
- Partner with product and ops to inform roadmap, packaging, and launch planning based on customer insight.
- Manage the brand, creative, content, community, and campaign budget with discipline and clarity.
WHAT WE’RE LOOKING FOR
- 5+ years in marketing leadership, with a clear track record of building and stewarding beloved consumer brands — ideally in DTC or omnichannel categories.
- Deep brand and creative chops: you've shaped positioning, led creative teams, and produced work that customers actually love and remember.
- A storyteller and taste-maker who can hold the bar on creative quality across packaging, content, and campaigns.
- Proven ability to own a marketing calendar that integrates promotions, product launches, and brand storytelling into one coherent year.
- Proven ability to build community and earned-media engines (UGC, creators, affiliates) that drive real brand visibility and loyalty.
- Fluency in modern organic content — especially YouTube and social — and a proven ability to connect with multiple audiences (Gen Z, Gen Alpha, Boomr, etc) and succeed in a rapidly changing content landscape.
- Strong operator: builds teams, systems, and cross-functional alignment without losing creative soul.
- Experience across DTC, Amazon, and retail — and the instinct to make a brand feel cohesive across all three.
- Comfortable in a fast-moving, entrepreneurial environment — and energized by the idea of building the defining brand in a fast-growing category.
COMPENSATION
Our salary range for this position is $125,000 - $170,000. Our benefits package includes:
- 401k + employer match,
- Health insurance
- Dental insurance
- Vision insurance
- Short and long-term disability (Long-term is employer paid)
- Life insurance (Employer paid)
- Accident and critical illness insurance
TO APPLY
Please fill out this short application if interested. We will get back to you if it looks like the fit may be right!
You can reach out to [contact via apply link] with any questions.
North Spore is an Equal Opportunity Employer and does not discriminate on the basis of gender, gender identity, gender expression, race, national origin, age, disability, religion, genetic pre-dispositon or sexual orientation.
To apply: https://weworkremotely.com/remote-jobs/north-spore-llc-head-of-marketing