Headquarters: Buffalo / Atlanta / Austin / Boston / Chicago / Denver / Los Angeles / New York City / Oakland / Portland / San Francisco / Seattle / Philadelphia
As Vice President of Marketing, you will ensure that Marketing is a strategic growth partner embedded in how this business wins. Sitting at the center of the Go-to-Market triad, you’ll drive deep alignment across Revenue and Product, shaping priorities, strengthening partnerships, and ensuring our work translates into real business impact. Your success as the marketing leader is defined not by your broad personal output, but by the strength of the function you build, empowering leaders across Growth Marketing, Content Marketing, and Marketing Operations to own strategy, think creatively, and amplify Marketing’s impact across the business.At the heart of this role is elevating Product Marketing into a defining organizational strength. You’ll lead the strategy and storytelling that connect our product vision to customer outcomes, ensuring our positioning, messaging, and go-to-market strategies fuel awareness, drive adoption, and accelerate revenue across the student lifecycle. Through this work, Marketing plays a direct role in improving win rates and expanding revenue across both new and existing customers, ensuring our solutions clearly articulate the value Mongoose delivers.
What You’ll Do:
- GTM Leadership: Serve as a core strategic partner within the Go-to-Market triad, ensuring Marketing is fully embedded alongside Revenue and Product in how the business plans, prioritizes, and executes growth. You’ll build tight operating rhythms across these functions, aligning on strategy, sequencing initiatives, and ensuring our market approach is coordinated, intentional, and outcomes-driven. Your role is to ensure Marketing is not reacting to the business, but shaping it.
- Set Strategy & Roadmap: Establish the marketing vision, strategic priorities, and multi-quarter roadmap that align to company growth goals. You’ll ensure initiatives are focused, resourced appropriately, and sequenced for maximum impact, balancing near-term performance with long-term brand and market positioning. This includes clarifying where Marketing should lead, where it should partner, and where it should amplify.
- Build & Empower the Function: Lead and develop a marketing organization where functional leaders across Growth Marketing, Content Marketing, and Marketing Operations own strategy, think creatively, and operate with clear accountability. You’ll move the team beyond task execution into true functional leadership, creating the space, structure, and expectations that allow each area to scale its impact across the business.
- Elevate Product Marketing: Build and scale Product Marketing into a cornerstone capability that connects our product vision to customer outcomes. You’ll shape positioning, messaging, launches, and enablement strategies that sharpen our competitive differentiation, improve win rates, and accelerate adoption across the student lifecycle. This function will serve as the connective tissue across Product, Sales, and Customer Success, ensuring every solution is clearly understood and every launch lands with impact.
- Drive Market Impact: Guide how Mongoose shows up in the market, ensuring our narrative is differentiated, insight-driven, and aligned across campaigns, content, and field conversations. You’ll connect brand, demand, product storytelling, and customer value into a cohesive market presence that fuels awareness, pipeline, and long-term growth.
- Develop Future Leaders: Invest deeply in the growth of your functional leaders, expanding their strategic thinking, business acumen, and leadership capability over time. Success in this role is defined not by personal output, but by building a team that can operate independently, lead at altitude, and scale alongside the business.
What You’ll Bring to the Table:
- GTM Leadership: You know how Marketing, Revenue, and Product should operate together, and you’ve led in environments where tight cross-functional alignment directly fueled growth. You’re comfortable sitting at the table shaping company strategy, not waiting to be brought in once plans are already set. You understand how to balance partnership with healthy tension, ensuring Marketing is influencing outcomes, not simply supporting them.
- Function Builder: You’ve built and scaled marketing organizations before, not just hiring talent, but designing structures, defining ownership, and creating operating models that allow functions to lead with clarity and independence. You measure success by the strength of the team you build and the impact they drive, not by how much work you personally produce.
- Strategic Orientation: You operate comfortably at altitude, translating company growth goals into clear marketing strategies and roadmaps. You know how to prioritize, sequence initiatives, and focus investments where they’ll drive the greatest business impact, balancing short-term performance with long-term market positioning.
- Leadership Multiplier: You’re a developer of leaders. You create the conditions for your team to think strategically, operate autonomously, and expand their influence over time. You know when to coach, when to challenge, and when to step back, ensuring your leaders grow into stronger operators and decision-makers.
- Product Marketing Depth: You bring strong instincts around positioning, messaging, go-to-market strategy, and launch orchestration. You understand how product storytelling drives awareness, adoption, and revenue, and you know how to build Product Marketing into a scalable capability that connects product vision to customer value.
- Cross-Functional Influence: You build trust quickly across executive peers and know how to navigate competing priorities without losing momentum. You’re skilled at creating alignment, resolving tension productively, and ensuring Marketing remains tightly connected to the broader business.
- Operational Discipline: You bring clarity to planning, prioritization, and execution. You know how to establish goals, success metrics, and operating rhythms that create focus and accountability across teams.
- Market Perspective: You stay close to customers, competitors, and market dynamics, using insight to shape strategy, messaging, and investment decisions. You understand that strong marketing starts with deep market understanding.
Why You’ll Love It Here:
- At Mongoose, every conversation matters. You’ll join a team passionate about making meaningful connections in higher education and changing lives through smarter communication. We’re all about collaboration, growth, and doing work that truly makes a difference.
- Over 4,000 teams across more than 950 higher education institutions partner with Mongoose to Make Every Message Count™. Our SaaS platform helps colleges and universities drive engagement at every stage of the student lifecycle, from admissions to alumni relations.
- Our values define us, and we celebrate diversity in all its forms. If you don’t meet 100% of the qualifications listed but believe you can make an impact, we encourage you to apply. We value diverse perspectives and are eager to hear what you can bring to our team.
To apply: https://weworkremotely.com/remote-jobs/mongoose-head-of-marketing-product-gtm