Lead the internal and external communications strategy and operations for Leadtech Group. The person in this role will manage a small team focused on content and UX/design, meaning the position combines strategic vision with hands-on execution. They will define both the "what" and the "how," co-create with the team, and actively participate in the company's most critical projects.
This person will act as the guardian of the corporate narrative across all brands and business units and will play a key role in managing communications related to the company's partial sale process.
KEY RESPONSIBILITIES:
Internal Communications
- Design and execute the internal communications strategy for the company's 900 employees, ensuring message consistency and clarity across all business units.
- Lead communications related to the partial sale process (carve-out), including key messaging, timing, communication channels, and uncertainty management for both affected and unaffected teams.
- Create and maintain internal communication channels (intranet, newsletters, all-hands meetings) tailored to different employee profiles.
- Collaborate closely with the HR Business Partner team to align communications with company values and employee experience.
External Communications & Corporate Brand
- Manage corporate communications with media, external stakeholders, and institutions, ensuring a consistent Group image in collaboration with external communication agencies.
- Oversee press releases, corporate announcements, and communication materials related to investors or stakeholders involved in the sale process.
- Coordinate the Group's presence in technology industry publications, business events, and professional forums.
Corporate Reputation Management
- Monitor and manage the online and offline reputation of Leadtech Group and its brands using social listening and monitoring tools (Brandwatch, Mention, Google Alerts, or similar).
- Design and implement the corporate reputation crisis management plan, including protocols, key messages, designated spokespersons, and response timelines.
- Manage the company's presence and reviews on employer branding platforms such as Glassdoor, LinkedIn, and Indeed, responding proactively and in alignment with company values.
- Develop executive thought leadership initiatives, positioning company leaders as industry experts through articles, speaking engagements, interviews, and event participation.
- Coordinate with the Legal team and HR leadership on communications related to sensitive situations that may impact the company's reputation, such as litigation, regulatory matters, or organizational changes.
Employer Branding & Group Brands
- Define and execute a differentiated employer branding strategy for each Group brand, ensuring that each entity communicates a clear and authentic Employee Value Proposition (EVP).
- Partner with the Talent Acquisition team to align employer branding communications with recruitment campaigns and hiring processes.
- Produce engaging and authentic content that reflects the culture of each brand, including employee testimonials, culture videos, day-in-the-life content, and similar initiatives.
Social Media Strategy
- Lead the Group's corporate social media strategy (LinkedIn, Instagram, TikTok) as well as the strategy for each individual brand, with a focus on employer branding and corporate reputation.
- Coordinate with the Marketing teams of each business unit to ensure consistency between product/service communications and corporate messaging.
- Define social media and employer branding KPIs and provide regular reporting to the HR Director and Executive Committee.
Operational Leadership Across Business Units
- Act as a hands-on communications leader for global business unit communications, participating in leadership meetings and supporting organizational change initiatives.
- Lead and develop the Communications team (3 team members: content and UX/design specialists), allocating projects, setting editorial and design priorities, and ensuring quality and consistency across all deliverables.
- Serve as the team's creative director, reviewing and approving content, UX deliverables, and communication materials before publication or distribution.
- Foster collaboration between Communications, Marketing, Talent Acquisition, and Business Unit teams to ensure alignment between corporate and product messaging.
- Establish a communications governance model with clear approval, publication, and crisis management processes.
Communication for AI-Driven Cultural Transformation
- Collaborate closely with various departments to develop the internal narrative around AI adoption, creating messages, storytelling, and content that help employees understand change, reduce uncertainty, and embrace new ways of working.
- Design and execute internal communication campaigns supporting every phase of the AI transformation journey, from awareness-building to long-term cultural adoption.
- Create communication channels and initiatives that encourage employee participation in the AI transformation process, including communities of practice, specialized newsletters, Q&A forums, and internal success stories.
- Position Leadtech as a leading company in responsible AI adoption, both internally (employer branding) and externally (corporate reputation and media presence).
- Support the AI Transformation Committee by preparing presentations, executive updates, and company-wide communication materials.
- Ensure AI-related communications are inclusive, accessible, and free from unnecessary technical jargon, adapting messages to different employee audiences ranging from technical teams to support functions.
Requirements
Experience & Education
- Bachelor's degree in Journalism, Audiovisual Communication, Advertising, Business Administration, or a related field. A Master's degree in Corporate Communications or Communication Management is a plus.
- Minimum of 7 years of experience in corporate communications, including at least 3 years in a leadership or management role.
- Previous experience in technology companies, scale-ups, or multi-brand organizations.
- Proven experience communicating M&A processes, restructurings, IPOs, or major organizational transformations is highly desirable.
- Experience working with employee representative bodies (Works Councils), including drafting communications, meeting notices, minutes, and managing communications during organizational change or collective bargaining processes, is highly desirable.
Key Competencies
- Outstanding written communication skills in both Spanish and English (minimum C1 level).
- Strategic mindset combined with strong operational execution capabilities (player-coach approach).
- High emotional intelligence and strong executive-level stakeholder management skills.
- Experience managing communication crises.
- Knowledge of social media management tools (Hootsuite, Sprout Social, or similar) and communications analytics.
- Hands-on leadership style: able to lead strategically while actively collaborating with content and UX teams. Does not delegate entirely but participates directly in messaging development, reviews, and approval of key deliverables.
- Experience leading and developing creative or communications teams, including content writers, UX/UI designers, community managers, or similar profiles.
Benefits
- Growth and career development
- At Leadtech, we prioritize your growth. Enjoy a flexible career path with personalized internal training and an annual budget for external learning opportunities.
- Work-Life balance
- Benefit from a flexible schedule with flextime and the option of working full remote or from our Barcelona office. Enjoy free Friday afternoons with a 7-hour workday, plus a 35-hour workweek in July and August so you can savor summer!
- Comprehensive benefits
- Competitive salary, full-time permanent contract, and top-tier private health insurance (including dental and psychological services).
- 25 days of vacation plus your birthday off, with flexible vacation options—no blackout days!
- Unique Perks
- If you wish to come, in our office in Barcelona you’ll find it complete with free coffee, fresh fruit, snacks, a game room, and a rooftop terrace with stunning Mediterranean views.
- Additional benefits include ticket restaurant and nursery vouchers, paid directly from your gross salary.
- Join us in an environment where you’re free to innovate, learn, and grow alongside passionate professionals. At Leadtech, you’ll tackle exciting challenges and be part of a vibrant team dedicated to delivering exceptional user experiences
Sounds good? Apply now! We’re looking forward to getting to know you.
Equal Employment Opportunity Employer:
Leadtech is an Equal Employment Opportunity (EEO) Employer, which means we encourage applications from people with different backgrounds, interests, and personal circumstances. Our team welcomes applicants regardless of their race, gender, age, religion, nationality, sexual orientation, gender identity, gender expressión and/or disabilities. All we need is your high energy, skills, and willingness to be a part of a great project!
Location
You'll have the flexibility to choose whether you'd like to come to the office every day, from time to time, or work fully remote. We want you to find the best combination for you.
If you prefer to be surrounded with amazing people, our exceptional office is in Barcelona’s Blue Building, located right on the city's seafront. Besides our stunning views, you’ll enjoy our office perks such as free fruit, snacks, and coffee and you’ll also be able to take part in our Mario Kart and table tennis competitions.
The personal data you provide will be processed in order to manage your candidacy for the corporate selection processes that fit your profile. If you wish, you can exercise your rights of access, rectification or cancellation by writing to our address (Avenida Litoral, 12-14, 5ta planta. Barcelona. 08005) or to the email address [contact via apply link].