Senior Director, Growth Marketing

At Klaviyo, we value the unique backgrounds, experiences and perspectives each Klaviyo (we call ourselves Klaviyos) brings to our workplace each and every day. We believe everyone deserves a fair shot at success and appreciate the experiences each person brings beyond the traditional job requirements. If you’re a close but not exact match with the description, we hope you’ll still consider applying. Want to learn more about life at Klaviyo? Visit klaviyo.com/careers to see how we empower creators to own their own destiny.

Klaviyo’s growth engine is working — and we’re looking for the person who makes it unstoppable.

The Senior Director, Growth Marketing is a rare seat — one where you have the scope to shape how a category-defining company acquires customers at scale, the resources to act on your convictions, and the cross-functional relationships to move fast. You’ll work in close partnership with product, campaigns, and digital to turn Klaviyo’s momentum into compounding growth.

This isn’t a channel management role. It’s a growth leadership role — for someone who sees the whole board, builds the plan, and drives the experiments that change the trajectory. If you’re energized by owning a number, building a team, and leaving your mark on how a great product grows, this is the job.

How you’ll make a difference:

• Own sign-up volume, new logo acquisition, and Growth ARR — and build the strategy, team, and operating rhythm to hit them consistently.
• Build an experimentation engine — a continuous test-and-learn cadence that turns Klaviyo’s scale into a structural advantage.
• Identify and build new sources of demand — partnerships, integrations, emerging platforms, and distribution channels that meet buyers where they already are and expand Klaviyo’s reach beyond owned channels.
• Lead Klaviyo’s growth team as an AI-first organization — actively building AI-powered workflows, running experiments with emerging tools, and raising the bar for what’s possible in how we acquire, convert, and expand customers. This isn’t about staying current; it’s about leading from the front.
• Shape the integrated growth plan — synthesizing what’s working across campaigns, paid media, digital, and product into a coherent, high-conviction strategy.
• Partner deeply with the Director of Growth in R&D to connect marketing motion with product-led acquisition — so the handoff from sign-up to activated customer is as tight as possible.
• Translate growth performance into clear, confident narratives for senior leadership — connecting sign-ups, ARR, and investment in a way that accelerates decision-making.
• Spot what’s next before it shows up in the numbers — surfacing risks, emerging opportunities, and the bets worth making before the window closes.
• Build and develop a team of growth experts who are sharp, fast, and genuinely motivated by the mission.

Who you are:

• 15+ years in growth, demand generation, or performance marketing, with at least 5 years leading senior, cross-functional teams.
• You’ve owned a growth number — not just contributed to one. You’ve had the target, felt the weight of it, and built the team and plan to hit it.
• Deep SaaS background, ideally in a PLG or hybrid environment — you understand how self-serve acquisition works and how marketing connects to ARR, not just pipeline.
• Fluent across the channel mix — paid media, SEO/AEO, lifecycle, web — without needing to run any of them. You know enough to push, enough to challenge, and enough to know when something’s off.
• Naturally collaborative and skilled at leading through influence — you thrive in matrixed environments where earning trust is how you get things done.
• Strong command of funnel analytics, attribution, and growth modeling — you run toward the data, not away from it.
• Already experimenting with AI in your work and excited about what’s coming — not waiting to be told it’s important.
• Exceptional at building operating rhythm — the cadences, reviews, and feedback loops that keep a growth team moving with speed and coherence.
• Someone who builds teams people want to be on.

Massachusetts Applicants:
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Our salary range reflects the cost of labor across various U.S. geographic markets. The range displayed below reflects the minimum and maximum target salaries for the position across all our US locations. The base salary offered for this position is determined by several factors, including the applicant’s job-related skills, relevant experience, education or training, and work location.

In addition to base salary, our total compensation package may include participation in the company’s annual cash bonus plan, variable compensation (OTE) for sales and customer success roles, equity, sign-on payments, and a comprehensive range of health, welfare, and wellbeing benefits based on eligibility.

Your recruiter can provide more details about the specific salary/OTE range for your preferred location during the hiring process.

This role may require up to 10% travel for purposes such as new hire onboarding, client or partner work if applicable, team meetings, and industry events. Travel is coordinated in advance.

Get to Know Klaviyo

We’re Klaviyo (pronounced clay-vee-oh). We empower creators to own their destiny by making first-party data accessible and actionable like never before. We see limitless potential for the technology we’re developing to nurture personalized experiences in ecommerce and beyond. To reach our goals, we need our own crew of remarkable creators—ambitious and collaborative teammates who stay focused on our north star: delighting our customers. If you’re ready to do the best work of your career, where you’ll be welcomed as your whole self from day one and supported with generous benefits, we hope you’ll join us.

AI fluency at Klaviyo includes responsible use of AI (including privacy, security, bias awareness, and human-in-the-loop). We provide accommodations as needed.

By participating in Klaviyo’s interview process, you acknowledge that you have read, understood, and will adhere to our Guidelines for using AI in the Klaviyo interview Process. For more information about how we process your personal data, see our Job Applicant Privacy Notice.

Klaviyo is committed to a policy of equal opportunity and non-discrimination. We do not discriminate on the basis of race, ethnicity, citizenship, national origin, color, religion or religious creed, age, sex (including pregnancy), gender identity, sexual orientation, physical or mental disability, veteran or active military status, marital status, criminal record, genetics, retaliation, sexual harassment or any other characteristic protected by applicable law.