Product Marketing Lead - Launches

At Klaviyo, we value the unique backgrounds, experiences and perspectives each Klaviyo (we call ourselves Klaviyos) brings to our workplace each and every day. We believe everyone deserves a fair shot at success and appreciate the experiences each person brings beyond the traditional job requirements. If you’re a close but not exact match with the description, we hope you’ll still consider applying. Want to learn more about life at Klaviyo? Visit klaviyo.com/careers to see how we empower creators to own their own destiny.

We’re looking for a Product Marketer who’s excited to help shape how the world understands Klaviyo.

This role sits at the heart of our product storytelling. You’ll help define the big-picture narrative that brings our products, platform, and vision together and make sure it shows up clearly and consistently everywhere from launches and campaigns to executive keynotes and major events.

You’ll play a meaningful role in how Klaviyo is positioned with the market, with executive and functional buyers, and across our internal teams. That means getting deep into our products, understanding the problems our customers are trying to solve, and translating all of that into messaging that’s clear, compelling, and genuinely useful.

A big part of this role is launches. You’ll help lead go-to-market efforts for major product and platform moments, working closely with Product, R&D, and cross-functional partners to turn innovation into stories that drive excitement, adoption, and momentum.

You’ll also contribute to flagship events and keynote storytelling, partnering with leadership to shape the narratives we share when Klaviyo is on its biggest stages.

If you love connecting dots, care deeply about how things are said, not just what’s shipped, and want to grow alongside a collaborative, fast-moving team, we’d love to talk.

How You’ll Make a Difference:

• Tell Klaviyo’s big story and connect it to our products
  Help define and evolve Klaviyo’s portfolio narrative. Create messaging that ties our products to our broader company story and keeps that story consistent across launches, campaigns, content, and events.
• Bring launches to life
  Partner with R&D, fellow PMMs, and the field to bring new features and capabilities to market. You’ll help shape messaging that makes complex ideas simple, differentiated, and exciting.
• Build connected, cross-product narratives
  Dig into how Data, AI, Marketing, Service, and Analytics work better together and turn those insights into clear stories about the value of using Klaviyo as a platform..
• Stay curious about what’s next
  Keep a pulse on market shifts, like social commerce or how restaurants and CPG brands are evolving, and tech trends like agentic AI. Use what you learn to inform our messaging and point of view.

Who You Are:

• You have 8+ years of product marketing experience in a SaaS environment
• You’re strong in messaging and positioning, and enjoy distilling complex products into clear, compelling value
• You’re a self-proclaimed word nerd who cares deeply about language, nuance, and how small wording choices shape big perceptions
• You care about storytelling, especially at the platform or portfolio level
• You’re customer-first and think deeply about how messaging lands with real people, in the right moments and channels
• You’re an excellent writer with a sharp eye for words, structure, and clarity
• You collaborate easily across teams and know how to keep projects moving
• You’re curious, growth-minded, and eager to build fluency across products, markets, and trends
• Bonus: You’ve helped drive awareness or adoption for new products or major feature launches

We use Covey as part of our hiring and / or promotional process. For jobs or candidates in NYC, certain features may qualify it as an AEDT. As part of the evaluation process we provide Covey with job requirements and candidate submitted applications. We began using Covey Scout for Inbound on April 3, 2025.

Please see the independent bias audit report covering our use of Covey here

Massachusetts Applicants:
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Our salary range reflects the cost of labor across various U.S. geographic markets. The range displayed below reflects the minimum and maximum target salaries for the position across all our US locations. The base salary offered for this position is determined by several factors, including the applicant’s job-related skills, relevant experience, education or training, and work location.

In addition to base salary, our total compensation package may include participation in the company’s annual cash bonus plan, variable compensation (OTE) for sales and customer success roles, equity, sign-on payments, and a comprehensive range of health, welfare, and wellbeing benefits based on eligibility.

Your recruiter can provide more details about the specific salary/OTE range for your preferred location during the hiring process.

This role may require up to 10% travel for purposes such as new hire onboarding, client or partner work if applicable, team meetings, and industry events. Travel is coordinated in advance.

Get to Know Klaviyo

We’re Klaviyo (pronounced clay-vee-oh). We empower creators to own their destiny by making first-party data accessible and actionable like never before. We see limitless potential for the technology we’re developing to nurture personalized experiences in ecommerce and beyond. To reach our goals, we need our own crew of remarkable creators—ambitious and collaborative teammates who stay focused on our north star: delighting our customers. If you’re ready to do the best work of your career, where you’ll be welcomed as your whole self from day one and supported with generous benefits, we hope you’ll join us.

AI fluency at Klaviyo includes responsible use of AI (including privacy, security, bias awareness, and human-in-the-loop). We provide accommodations as needed.

By participating in Klaviyo’s interview process, you acknowledge that you have read, understood, and will adhere to our Guidelines for using AI in the Klaviyo interview Process. For more information about how we process your personal data, see our Job Applicant Privacy Notice.

Klaviyo is committed to a policy of equal opportunity and non-discrimination. We do not discriminate on the basis of race, ethnicity, citizenship, national origin, color, religion or religious creed, age, sex (including pregnancy), gender identity, sexual orientation, physical or mental disability, veteran or active military status, marital status, criminal record, genetics, retaliation, sexual harassment or any other characteristic protected by applicable law.