This is not a brand or content role. It sits squarely in paid acquisition and performance creative. We're looking for a Creative Strategist with a direct-response mindset â ideally someone who started as a copywriter and evolved into performance creative strategy.
Part-time freelance contractor
B2C / DTC Experience Required
EU hours (GMT)
Supplements / health a strong plus
This role is about what converts, not what "looks good."
What you'll actually do
- Own performance creative strategy for paid media (Meta-focused)
- Develop angles, hooks, messaging frameworks, and iterations
- Translate data (CTR, CPA, CVR, ROAS) into creative decisions
- Build and refine creative testing roadmaps
- Brief and iterate with copywriters, editors, and designers
- Analyze winning vs losing creatives and scale what works
- Continuously improve performance through structured experimentation
- Proven experience in performance marketing creative
- Strong copy background (ads, hooks, messaging â not just concepts)
- Hands-on experience working with media buyers
- Comfort owning results, not just deliverables
- Clear understanding of direct-response psychology
- Ability to move fast, test often, and iterate
- Senior-level experience in performance creative and/or direct-response copywriting
- Proven exposure to paid media environments (Meta experience required)
- Strong understanding of conversion-focused creative and testing
- Fluency in English (CVs must be submitted in English)
- Ability to operate independently in a fast-paced, remote setup
- Available during EU working hours (GMT)
- Competitive compensation aligned with senior performance roles
- Fully remote with clear ownership and accountability
- Opportunity to work on high-impact, high-scale performance campaigns
- Flexible part-time engagement â work around your schedule
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