Datadog is seeking a Senior Partner Marketing Manager, North America to lead and scale co-marketing programs across our North America channel and cloud partner ecosystem. In this role, you will be the primary marketing counterpart to our Channels & Alliances sales team, owning strategy and execution for joint marketing programs with Datadog's largest channel partners, as well as key cloud partners such as AWS, Google Cloud, and Microsoft Azure.
This is a highly cross-functional, senior-level role that requires equal comfort with big-picture strategy and day-to-day execution. You will be responsible for building and managing Marketing Development Fund (MDF) programs, running digital and field marketing campaigns, and developing AI-powered processes that increase the efficiency and impact of the channel marketing function.
At Datadog, we place value in our office culture - the relationships and collaboration it builds, and the creativity it brings to the table. We operate as a hybrid workplace to ensure our Datadogs can create a work-life harmony that best fits them.
What You'll Do:
- Own and execute joint marketing programs with Datadog's top North America channel and cloud partners, driving pipeline generation, partner engagement, and new customer acquisition
- Develop and manage Marketing Development Fund (MDF) programming end-to-end, including partner applications, budget allocation, campaign execution, and ROI measurement
- Plan and run integrated digital and field marketing campaigns — including webinars, executive events, sponsored content, and ABM programs — in close collaboration with the broader marketing team
- Act as the primary marketing counterpart to the Channels & Alliances sales team, aligning marketing activity to sales priorities and ensuring tight feedback loops on pipeline performance
- Build and champion AI-driven workflows and processes for the channel marketing function, identifying opportunities to use tools like Claude, Gemini, ChatGPT, and other platforms to automate, personalize, and accelerate campaign execution
- Define and track KPIs across the partner marketing portfolio, hosting regular GTM reviews with key partners and internal stakeholders to drive accountability and measure impact
- Collaborate cross-functionally with Demand Generation, Field Marketing, Product Marketing, and Creative teams to develop scalable channel campaign assets and partner enablement materials
- Manage partner marketing budgets with rigor, ensuring spend is prioritized against the highest-impact opportunities and reported accurately
Who You Are:
- Bachelor's degree required
- 6+ years of B2B marketing experience, with at least 4 years focused on partner, channel, or alliance marketing in the technology or SaaS industry
- Proven experience running MDF programs and managing partner marketing budgets at scale
- Track record of designing and executing integrated marketing campaigns — both digital and field — that generate measurable pipeline outcomes
- Comfortable operating as a senior individual contributor: you can set strategy, build a plan, and execute it yourself without waiting for direction
- Strong working knowledge of AI tools (Claude, ChatGPT, Gemini, or similar) and a genuine interest in applying them to streamline marketing workflows and build repeatable processes
- Excellent communicator with the ability to build strong relationships with both external partners and internal sales counterparts
- Experience working closely with a channels or alliances sales team and understanding how to align marketing investment with sales motions
- Ability to manage multiple programs simultaneously in a fast-paced environment
- Willingness to travel up to 25%
Datadog values people from all walks of life. We understand not everyone will meet all the above qualifications on day one. That's okay. If you're passionate about technology and want to grow your skills, we encourage you to apply.
Benefits and Growth:
- Generous and competitive benefits package
- New hire stock equity (RSUs) and employee stock purchase plan
- Continuous career development and pathing opportunities
- Product training to develop an in-depth understanding of our product and space
- Best in breed onboarding
- Internal mentor and buddy program cross-departmentally
- Friendly and inclusive workplace culture
Benefits and Growth listed above may vary based on the country of your employment and the nature of your employment with Datadog.
#LI-Hybrid
Datadog offers a competitive salary and equity package, and may include variable compensation. Actual compensation is based on factors such as the candidate's skills, qualifications, and experience. In addition, Datadog offers a wide range of best in class, comprehensive and inclusive employee benefits for this role including healthcare, dental, parental planning, and mental health benefits, a 401(k) plan and match, paid time off, fitness reimbursements, and a discounted employee stock purchase plan.
The reasonably estimated yearly salary for this role at Datadog is:$119,000—$175,000 USDAbout Datadog:
Datadog is the leading observability and security platform for the AI era, providing businesses with unified visibility across the technology stack to manage complexity at scale. It brings applications, infrastructure, data, models, and security into one place, using AI to detect and resolve issues before they impact customers. Trusted globally by Fortune 500 companies and high-growth AI leaders, Datadog enables businesses to move faster with clarity and confidence. Learn more about #DatadogLife on Instagram, LinkedIn, and Datadog Learning Center.
Equal Opportunity at Datadog:
Datadog is proud to offer equal employment opportunity to everyone regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, veteran status, and other characteristics protected by law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. Here are our Candidate Legal Notices for your reference.
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Any information you submit to Datadog as part of your application will be processed in accordance with Datadog’s Applicant and Candidate Privacy Notice. For information on our AI policy, please visit Interviewing at Datadog AI Guidelines.
