Airbnb was born in 2007 when two hosts welcomed three guests to their San Francisco home, and has since grown to over 5 million hosts who have welcomed over 2 billion guest arrivals in almost every country across the globe. Every day, hosts offer unique stays and experiences that make it possible for guests to connect with communities in a more authentic way.
The Community You Will Join:
Growth Marketing at Airbnb sits at the intersection of marketing, product, engineering, and data — responsible for identifying and delivering scalable growth across markets and business lines.
The Incubations Growth Marketing team focuses on Airbnb's most strategic emerging bets — Services, Experiences, Loyalty, and what comes next. Services is one of Airbnb's most ambitious new businesses: distinct unit economics, a uniquely broad audience, and no established playbook. You will be the growth marketing engine behind it.
The Difference You Will Make:
You will own the growth marketing strategy and execution for Services end-to-end — operating like a founder inside Airbnb. You'll set the performance roadmap, manage growth marketing channel experts, and partner with business, product, supply, and finance leadership to turn ambiguous strategy into measurable, compounding impact.
This role demands a leader who is entrepreneurial, analytical, and energized by ambiguity. You move fast from insight to execution, balance experimentation against profitability, and bring the rigor of a performance marketer with the resourcefulness of an early-stage operator.
What you will do:
- Own the Services growth marketing strategy and integrated plan across Paid Search, Social, Display, Engagement/Lifecycle, Affiliates, and Brand.
- Set and hold the team to channel-level ROAS, CAC, payback, and contribution-margin targets — week over week.
- Partner with Analytics to design the experimentation framework for Services; make scale/no-scale calls with conviction.
- Drive budget and investment strategy with Finance — allocation models, real-time re-forecasting, and data-backed cases for incremental investment.
- Partner with Product and Supply on pricing, offers, and demand acceleration in lockstep with the supply/demand balance.
- Connect brand and performance — work with Brand and Creative to make Services storytelling performant across paid and owned channels.
- Build, coach, and develop the Services Growth Marketing pod; set the operating cadence and the bar for analytical rigor.
- Represent Services Growth Marketing in executive business reviews with a clear point of view on what's working, what's not, and where to invest next.
Key Outcomes and Deliverables:
- Measurable, profitable growth in Services marketing bookings, revenue, and customer adoption.
- A scalable, repeatable Services growth marketing playbook ready to extend into new markets and product surfaces.
- Clear investment frameworks and business cases tied to ROI, payback, and LTV-CAC.
- Faster learning cycles through rigorous marketing experimentation, incrementality testing, and performance measurement.
- Strong cross-functional alignment between Services business leadership and Growth Marketing capability teams.
Your Expertise:
- 12+ years in growth or performance marketing for consumer products, with deep hands-on experience scaling marketplaces, travel, or other multi-sided consumer businesses.
- Expert command of the full performance stack — Paid Social, Display, Search/SEO, CRM/Lifecycle, and Affiliates — with a track record of beating aggressive ROAS, CAC, payback, and LTV goals at scale.
- Proven experience scaling emerging businesses or zero-to-one growth functions in fast-paced, startup-like environments.
- Deep performance measurement chops — incrementality, MMM, MTA, geo experiments — and clarity on the limits of each.
- Strong commercial instincts: you think in unit economics and contribution margin, not just media metrics.
- Proven people leader who has built and developed integrated and/or channel teams.
- Executive presence and influence; you can land a point of view with senior cross-functional leaders.
- Energized by ambiguity and pace — comfortable building the dashboard, the playbook, and the team at the same time.
- Remote-friendly (PST working hours required) with quarterly travel for off-sites and market visits.
Your Location:
This position is US - Remote Eligible. The role may include occasional work at an Airbnb office or attendance at offsites, as agreed to with your manager. While the position is Remote Eligible, you must live in a state where Airbnb, Inc. has a registered entity. Click here for the up-to-date list of excluded states. This list is continuously evolving, so please check back with us if the state you live in is on the exclusion list. If your position is employed by another Airbnb entity, your recruiter will inform you what states you are eligible to work from.
Our Commitment To Inclusion & Belonging:
Airbnb is committed to working with the broadest talent pool possible. We believe diverse ideas foster innovation and engagement, and allow us to attract creatively-led people, and to develop the best products, services and solutions. All qualified individuals are encouraged to apply.
We strive to also provide a disability inclusive application and interview process. If you are a candidate with a disability and require reasonable accommodation in order to submit an application, please contact us at: [contact via apply link]. Please include your full name, the role you’re applying for and the accommodation necessary to assist you with the recruiting process.
We ask that you only reach out to us if you are a candidate whose disability prevents you from being able to complete our online application.
How We'll Take Care of You:
Our job titles may span more than one career level. The actual base pay is dependent upon many factors, such as: training, transferable skills, work experience, business needs and market demands. The base pay range is subject to change and may be modified in the future. This role may also be eligible for bonus, equity, benefits, and Employee Travel Credits.
Pay Range$196,000—$245,000 USD