The EMEA Field Marketing Manager will join Actian’s marketing team to support awareness, demand generation, and pipeline development across the EMEA region, with a primary focus on the UK and Southern Europe. This role is responsible for executing regional marketing programs, including field events, sales-aligned campaigns, digital marketing activities, regional PR and influencer initiatives, and the localisation of global marketing programs. Working closely with local sales teams and the wider marketing organisation, the Field Marketing Manager will help deliver programs that engage prospects and customers, support pipeline growth, and contribute to regional business objectives. Reporting to the Marketing Director, EMEA & APAC (based in Germany), this role serves as the primary field marketing contact for the region and helps ensure effective coordination between sales and marketing.
Responsibilities:
- Act as the primary marketing partner to the UK and Southern Europe sales teams, maintaining regular communication to align on priorities, share updates, and gather feedback.
- Develop regional marketing plans in collaboration with Sales and the Marketing Director, balancing regional priorities, budget, and available marketing resources.
- Provide guidance to Sales and SDR teams on how to best leverage marketing programs, campaigns, events, and content to support pipeline and account engagement objectives.
- Execute regional marketing programs in partnership with Sales, ensuring activities support agreed business priorities, pipeline goals, and customer engagement objectives.
- Collaborate with global and regional marketing teams to ensure UK and Southern Europe priorities are reflected in broader campaigns and initiatives.
- Plan and execute field marketing activities including third-party events, customer events, executive programs, webinars, digital campaigns, and email marketing, coordinating with agencies and internal teams where required.
- Support strategic account initiatives by aligning marketing activities with account priorities and regional sales objectives.
- Partner closely with SDR teams to support event follow-up, campaign execution, and strategic account engagement activities.
- Adapt global campaigns, programs, and content for regional audiences to ensure local relevance and effectiveness.
- Coordinate regional PR, influencer, and community engagement activities to increase awareness and support regional marketing objectives.
- Identify and develop customer advocacy opportunities, including customer stories, references, speaking opportunities, and event participation.
- Lead regional trade show planning and event logistics, working with internal stakeholders, agencies, venues, and third-party organisers.
- Monitor, measure, and report on marketing activity performance, providing recommendations to improve future results and maximise return on investment.
- Manage regional marketing budgets and ensure activities are delivered effectively and in line with agreed objectives.
Requirements:
- Bachelor’s degree required.
- 3–5 years of experience in field marketing or a related B2B discipline, ideally within SaaS or data analytics.
- Proven track record in building and executing regional, multi-channel marketing plans within budget.
- Proficient in marketing automation platforms and CRM systems for campaign execution, lead tracking, and performance measurement.
- Strong project management skills with the ability to prioritise and manage multiple deadlines and stakeholders independently.
- Excellent written and verbal communication in English and French; additional European language skills such as Spanish or Italian are a plus.
- Experience with short-form content creation (e.g. emails, web copy, blog posts) and hands-on use of digital channels including social and email.
- Comfortable using a variety of MarTech tools to support campaign delivery and reporting.
- This role requires approximately 30% travel across the assigned region, including attendance at industry events, customer meetings, partner engagements, and internal sales activities.
What We Offer:
- Be part of a fast-growing, innovative company shaping the future of Data Intelligence.
- Work in a collaborative, inclusive, and high-performance environment.
- Competitive compensation and opportunities for career growth.
- Attractive career and training opportunities
- Appreciation, trust and respect on all levels
- Success-oriented compensation
- Work-life balance in a home office with flexible working hours
- State of the artwork equipment
- Work & travel in an international environment
- Team events, trade fairs and seasonal on-site company parties
